As requested, prints from the Ghosts of the Arctic short film are now available to purchase online through my website. The collection includes three 13″ x 19″ Fine Art Prints as featured in the credits of Ghosts of the Arctic. Printed on the finest 100% cotton Somerset Museum Rag paper, each open edition pigment on paper print is hand signed. Available exclusively through Melrakki Publishing.


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Make the Right First Impression with Your Photography
News and Updates, UncategorizedOne of the most common questions I am asked via email from photographers wanting to turn professional (or even just earn a bit of extra income from licensed images or print sales) is ‘How do I start to sell my photographs?’
Well, its a good question to which I think a great many photographers would like a simple, easy to implement (and free) answer. The realistic truth though is that there simply isn’t a quick and simple fix; but I am going to give some advice and a point from which you can start based on my own experience and from mistakes I see others regularly making on the internet. I will caveat my comments below that they apply to someone looking to either turn professional, or at the very least compete in the professional space.
First impressions count in the world of photography. Wether you are a wedding photographer, portrait, commercial, pet, baby, children, photojournalist, documentary or a Nature photographer like myself; when it comes to a potential clients first viewing of your work nothing is more important than the opening impression. Make the wrong opening statement about your work and you will loose your client; or at best, leave yourself in a position that is virtually unrecoverable.
In this digital age the first impression a potential client is likely to have of your work is via your website. And whilst it is true to say that a photographers website is nothing more than ‘glossy brochure’, it is also true to say that when it comes to first impressions your website is the key to your client’s decision making process. Quite honestly one of the biggest problems I see with many photographers online work is poor presentation with too many photographs and a confused message that is spread across a badly designed amateurish looking website.
I am going to go out on a limb here as I have some experience in this area. If you are at all interested in being taken seriously by a potential client then you absolutely must avoid free website hosting services (I wont name them, but there are a great many of which I am sure you are aware of at least some of them) that are jam packed with a multitude of banal websites full of even more banal photography. Such websites send an immediate message that not only are you not serious about your work, but that you also don’t consider it important to make a good first impression. Make no mistake – Your potential clients are very smart people. They know how serious you are about your photography in just a few seconds after they load your website. If their experience is ‘yet another free templated site’ you can expect them to change channels faster than you can blink.
If you want to make the right impression (the first step to making a sale) you need a professionally designed custom website (it is ok to be based off a template as long as its customised to your genre and style and as long as its not a mass market hosting site that is dominated by amateurs) that has been carefully crafted with thought and attention to detail to match your photographic genre and style. If you take the time and make the effort to create a site such as this you will already be head and shoulders above most photographers out there. You will be creating a professional polished platform for your best work that makes it stand out from the crowd. Not only that, you will make the right first impression with your potential new client and give yourself the best opportunity to make a sale. To accomplish this you need to not only grab your clients attention in the first few seconds with your site, but encourage them to stay and purchase.
In my own case, I used liveBooks * who worked with me to build a custom designed site based off an initial brief I gave them for the look I wanted. We then worked together as a team to develop and refine the site until it matched my hope and vision. This approach isn’t free (but nothing good in photography is), but it is guaranteed to make the right first impression and present a coherent professionally designed front and that is the very first step to winning your next client and making a sale.
* By way of full disclosure I have been working with liveBooks for more than ten years now. I purchased and paid for my own professional liveBooks website and pay my annual subscription hosting fee with them.
Ghosts of the Arctic Wins Vimeo Best of the Month Short Film
Arctic, Media, News and Updates, Photographs, Travel Photography, Uncategorized, Video, Wildlife PhotographsIn some more good news Vimeo has awarded Ghosts of the Arctic a highly coveted pick of the month for best short film. Pro Counter and Peta-Pixel have also featured the Video on the home page of their respective websites. 

National Geographic Features Ghosts of the Arctic Behind the Scenes
Arctic, Media, News and Updates, Photographs, Travel Photography, Uncategorized, Wildlife PhotographsFollowing on from National Geographic’s recent publication of my Ghosts of the Arctic film, National Geographic has subsequently published some Behind the Scenes footage that shows a little of what went into the making of this film. Due to the difficulty of this shoot and the extreme cold it was almost impossible to capture much in the way of detailed behind the scenes footage. However, the footage published does include some extra shots we did not use in the final film and should give some insight into the making of Ghosts of the Arctic.
Ghosts of the Arctic – Polar Photography Movie Release
Arctic, Landscape Photographs, Media, News and Updates, Photographs, Travel Photography, Uncategorized, Video, Wildlife Photographs, Workshops and ExpeditionsToday I am extremely excited and proud to be releasing my new short film – Ghosts of the Arctic. The product of more than two years of planning Ghosts of the Arctic was filmed exclusively in the Arctic archipelago of Svalbard in the depths of Winter. It is my hope that the film will impart some of the haunting beauty of this incredibly precious and endangered polar wilderness; as well as give you some insight into my life as a Polar photographer. I hope you will take six minutes out of your day, set your display to full screen, turn off the lights, crank up the volume, and allow Ghosts of the Arctic to transport you away to one of the world’s most spectacular polar regions; in it’s rarely seen winter veil. Please Enjoy.
My most sincere thanks to both Abraham Joffe and Dom West from Untitled Film Works who worked tirelessly for a week straight putting in eighteen hour days in freezing temperatures to shoot and produce this film. My thanks and gratitude also to my friend Frede Lamo who likewise worked tirelessly with good humour and whose assistance with expedition logistics simply made the impossible, possible. Without the dedication of this team this film would simply not have been possible.
It would be remiss of me not to also provide a little insight into what it was like to make this short film. During the Winter shoot we experienced temperatures that were never warmer than -20ºC and frequently plummeted down as low as -30ºC + wind chill factor. We were exposed to the cold and elements for up to sixteen straight hours a day. Many days we drove over two hundred kilometres on our snow mobiles in very difficult terrain and conditions as we searched for wildlife. The bumpy terrain left us battered, bruised and sore. We experienced three cases of first and second degree frostbite during the filming as well as a lot of failed equipment and equipment difficulties as a result of the extreme cold. We had batteries that would loose their charge in mere minutes, drones that wouldn’t power up and fly, cameras that wouldn’t turn on, steady-cams that would not remain steady, HDMI cables that became brittle and snapped in the cold, frozen audio equipment, broken LCD mounts, broken down snow mobiles and more. We existed on a diet of freeze dried cod and pasta washed down with tepid coffee and the occasional frozen mars bar.
It is hard to put the experience into words, but just the simple act of removing ones gloves to change a memory card in these sort of temperatures when you are exposed and exhausted comes with a serious risk of frostbite. In my own case, I removed my face covering for one three minute take and suffered frostbite (from which I have not fully recovered) across the right hand side of my face. And whilst not all of this will come across in the film, I think I can safely say it was without any shadow of a doubt the toughest film shoot any of us have done.
For the technically inclined: Ghosts of the Arctic was shot in the 2.35:1 cinema ratio in true 4K High Definition with Canon, RED, Sony and DJI 4K High Definition camera systems.
Absolutely no wildlife was interfered with in any way shape or form during the filming and everything you see is totally natural behaviour.
Fine Art Prints from the still image photographs from Ghosts of the Arctic are available upon request.
Melrakki – The Arctic Fox Soft Cover Open Edition Now Available
Arctic, Book, Iceland, Media, News and Updates, Photographs, Travel Photography, Uncategorized, Wildlife PhotographsI am extremely pleased and excited to announce today that Melrakki; my book on the Arctic fox is now available for order as an open edition soft-cover (the Limited Edition is Sold Out). The culmination of three years of winter photography in the extreme north-west of Iceland, Melrakki is available for order online now. And to celebrate the first ten orders will also include an original 11″ x 09″ inch fine-art pigment on paper print. The included fine-art pigment-on-paper print is printed on Moab Somerset Museum Rag 300gsm paper and is hand signed.
With foreword by pre-eminent scientist and Arctic fox expert Dr. Ester Rut Unnsteinsdóttir, Melrakki includes over fifty photographs and field notes from the three years spent photographing this remarkable predator in the extreme north-west of Iceland.
Melrakki Open Edition is printed in Australia using the highest possible quality Indego printer system and is printed on High Definition Lustre paper that fully captures all of the incredible colour and tones of the original photographs. I am also extremely proud to have been able to print this open edition in Australia and to be able to offer it at such a competitive price.
Melrakki Open Edition is just $35 AUD plus shipping and can be ordered online exclusively through my website HERE.
I hope that you enjoy the photographs, insights and field notes from this project into the frozen world of Melrakki – the Arctic fox.
Photographs and Text by Joshua Holko
Approximate Dimensions: 22cm x 30 cm
96 pages (over 50 photographs + field notes)
ISBN: 978-0-646-95781-4






The Toughest Print…
Arctic, Equipment, Landscape Photographs, News and Updates, Photographs, Travel Photography, UncategorizedAs many of my regular readers, friends and fellow photographers know, I love to print. For me, the photographic print is not only the final end result of the photographic process, but is importantly the ultimate expression of my work. The online jpeg is nothing more than a poor facsimile of the finished fine art print; where as the finished print is the medium in which I prefer to have my photography viewed. I really wish I could more easily share my printed photographs with a broader audience(Facebook needs a print sharing service!) and whilst it is possible to visit one of the galleries that represent my photography it is not always convenient or possible; especially for those that are not local.
I have in the past written about my need to print and spoken to the fact that I never really feel like I have finished with a photograph until I have made a print. The journey and process is extremely satisfying to me and the print is the final finish line for each photograph. Honestly, not every image makes it over the line, but those that do give me a great deal of satisfaction.
Over the last few days I have been working on a particular print that has proven to be the most difficult of my career thus far and I want to share how I finally achieved the perfect print of this photograph. It’s not a photograph that translates well in an online jpeg (unfortunately the jpeg compression destroys the tonalities), but it is simply wonderful in its final finished printed form. The photograph was taken last winter in Svalbard during my snow mobile expedition and is a layered white-on-white arctic landscape. The landscape was bathed in a very soft ethereal light when I made this photograph and contrast was extremely low. Super dense cold air hung low in the valleys and a subtle gentle fog softened the distant mountains. The darkest part of the scene was a distant rocky ridge-line, but even it was many shades above black. As a result the scene was high-key, yet it contained no harsh whites or blown out areas. Honestly, outside of getting to this remote location and the freezing temperature (around -30º Celsius) it was not a difficult photograph to make. It has however been a complete bear to process and print. There are literally hundreds of shades of different white in the photograph with extremely delicate tonalities that require just the right amount of finesse to print. Anything less than perfect results in flat areas that lack depth.
The heart of the problem is that inkjet printers are not equipped with white ink. So, the whitest white one can achieve in an inkjet print is the natural white of the paper you have chosen (and not all papers are created equal). Hence, paper choice is a critical factor in the fine art printing process. Whilst it is true that lustre and gloss papers have a better d-max (better, deeper blacks) than matt papers I vastly prefer matt papers for their art feel, surface texture and softer finish. I personally find lustre and gloss papers (even the expensive Baryta papers) take away from the evocative feelings I want to portray in my work. As a result virtually all of my printing is on matt paper – specifically Moab Somerset Museum Rag. Somerset Museum Rag is a 300 gsm fine art paper with a subtle surface texture and a wonderfully high white point (with a good solid black point for an art paper). I have been printing with Museum Rag for many years and I have a very good understanding of the capabilities and limitations of this paper. It is absolutely ideal for printing snow and ice images in my experience.
Before I describe the process by which I achieved what I feel is the perfect print of this photograph I want take a few steps backward and start at the beginning of the process. The real key to making a fine art print is to start with a great capture. Anything less than a great capture will never be a great print – period. By a great capture, I mean an image that has been well exposed with its histogram biased towards the right hand side (without clipped highlights) , sharp where it needs to be and free from excessive noise. Once you have a great capture you need to carefully process the RAW file to bring out the best in the photograph (a totally seperate skill to the capture process). In the case of this photograph I took extreme care with contrast and highlights to gently pull out all of the subtle tonalities in the highlights in the file. There would be a strong temptation amongst many to bring down the blacks in this file until the rocky ridge-line had a hard deep solid black; but thats not how the scene was in reality and such artificial contrast would look extremely unnatural. As subjects get further away from our eyes they naturally loose contrast and bleed off into the distance. Artificially adding too much contrast will add impact, but it does so at the expense of image depth so you have to tread very carefully. This is of course an artistic decision, but in my case I wanted to print the scene as I remembered it and not create something that did not exist in Nature. All up, I probably spent an hour or so processing and re-processing this file until I was happy with the end result. Only then can you consider making a fine art print of the photograph.
At this point the first thing you need (other than an actual printer) is the best profile for your printer, paper and ink that you can lay your hands on. On no account should you compromise on the quality of the profile and on no account should you even consider using a canned generic profile. You absolutely must have a custom made high quality profile that you either made yourself, or had someone (who knows intimately what they are doing) make for you. I make own own profiles with an X-Rite ISIS2 and with a friend using his Barbieri Spectrophotometer. There are key differences between these units so I use both depending on what paper I am profiling.
Assuming you have ticked all the above boxes how do you then print a photograph that is basically a thousand shades of white on a piece of white paper with a printer that doesn’t use white ink?
The answer is you have to understand what the white point of your chosen paper is and what is the brightest white you can print on that particular paper. Without this information you have little chance of actually rendering all those subtle white tonalities and shades in the print. In my case, I started by actually measuring the white point (and black point) of Somerset Museum Rag which turned out to be 90.3 with a Dmax of 3.2. I then used this information to modify my custom profile to ensue my whites would not be blown out during printing.
I then created a test chart as below that has shades of white and black from 0 (black) to 255 (pure white). I then printed this test chart with my custom modified profile for Somerset Museum Rag, allowed it to dry and then critically examined it in my Graphiclite print booth to see how much highlight and shadow gradation I was actually achieving. In my case (and with my eyes) I can see highlight detail in my test print all the way up to 253 and shadow detail all the way down 5. Anything below 5 is the same shade of black to my eyes as the 5 shade. In the highlights anything above 253 (254 and 255) appear as paper white to me. This is an exceptional result on a matt paper and is testament to the quality of the profile used to make the print.
Armed with this information I now knew that anything in my file that was above 253 would render purely as paper white and anything below 5 would render as a solid black. In this photograph the blacks are actually all but irrelevant since the darkest shades in the photograph are well above this (but it is an interesting exercise to understand for prints with dark tonalities). I then soft-proofed the image in photoshop with my custom profile and the Relative Colorimetric rendering intent and used a levels adjustment to tweak the highlights. In essence I manipulated the brightest tones in the photograph to bring them down to a point where I could see tonal gradation on the paper. I then used several curve layers to increase highlight contrast in certain tones to compensate for the fact that the front lit paper has a lot less contrast than the back-lit LCD screen. Great care had to be taken with these curves to ensure I kept my highlights under the paper white level. I then made a number of test prints of the photograph making small subtle adjustments to the curve layers to better render the tonalities in the extreme highlights. This was an iterative process that took quite a few prints to get just right.
The end result is to my eyes absolutely perfect in terms of its rendition of tone in the highlights. The soft ethereal mountains are perfectly rendered with all of the mystical feeling I remember when I took the photograph. The rocky ridge-line and gentle snow slopes blend their shades of white perfectly; with the foreground having just the right amount of texture and tone. Although I would never enter this print into a competition (most judges would fail to grasp the difficulty of the print) it was one of the most rewarding I have made in recent times.
If you are not printing your work I urge you to make a start and get those 1’s and 0’s off your hard drive and onto paper where they can fully be appreciated. It is absolutely one of the greatest joys of photography.
Photo of the Month July 2017 – Look this Way
Iceland, News and Updates, Photographs, Travel Photography, Uncategorized, Wildlife PhotographsI doubt there are many subjects more difficult to track and photograph in flight than Puffins. At full tilt I doubt there is an auto focus system in the world that can keep up with a Puffin and accurately track it as it moves across the ocean at speed and distance. They are incredibly difficult to track and capture and it takes a lot of practice and a lot of frames to capture something truly special. And to make things even more difficult the goal is not only to try and capture a sharp photograph, but to capture the subject in beautiful light and with ‘gesture’. All these difficulties make it incredibly rewarding when it all comes together in just the right photograph.
This photograph was taken out at Grimsey Island on my recent Ultimate Puffins workshop (Read the Trip Report) and really works for me in terms of subject, light and gesture. It is ultimately a very simple photograph, yet it holds wonderful emotion. I was standing near the edge of a 400+ foot cliff in strong winds near midnight. The Puffins were soaring on the wind currents and the late evening light was bathing them in a warm glow. I used the Canon EOS 1DX MKII with the Canon 300mm F2.8L IS MKII lens. I don’t recall how many photographs I made that evening in an effort to capture moments such as these, but was a great many.

Post-Production of Ice and Snow Photographs with MacPhun Luminar Neptune
Equipment, Media, News and Updates, Reviews, Uncategorized, VideoA couple of years ago I did a short video where I demonstrated some techniques that utilised the Nik suite of plug-ins for processing photographs with ice and snow. Specifically, how you use the Tonal Contrast filter in Color-EFX Pro to ensure you had both tone and contrast in your snow and ice (without tone and texture in snow and ice all you have is a flat white scene). Google (who owns Nik) has more or less abandoned the entire Nik suite in recent times (and updates have been non-existent) so I have likewise abandoned Nik and switched over to the Luminar plugin by MacPhun. As a result of this switch I wanted to demonstrate how you can not only achieve the same effect as the Tonal Contrast filter in Nik with the Luminar suite, but actually have even more control over the results. As an added bonus the Luminar plug-in also runs a lot faster than the old Nik plug in. The short video below demonstrates how to achieve wonderful texture and tone in your snow and ice in just a few steps. Just click on the image below to watch the video.
Photo of the Month May 2017 – Blue Ice Bear
Arctic, News and Updates, Photographs, Travel Photography, Uncategorized, Wildlife PhotographsThe photograph of the month for May was taken this Winter on the east coast of Svalbard and is of a large male Polar Bear climbing some blue ice on the frozen sea. We were extremely fortunate to have the bear on blue ice with some wonderful winter sunset light.
If you are interested in photographing Polar Bears there is now only a single place available on my Svalbard expedition this July before the expedition will be sold out (Read the report from last years expedition). The expedition runs from the 25th of July until the 4th of August and is strictly limited to twelve participants – one place remaining only.